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NoShoes Journey: Mothers and Beyond

Imagine two supermoms full of worries, determined to take care of and provide the best for their daughters from a young age. They scoured Portugal in search of respectful footwear and found… nothing!

On the other hand, in the rest of Europe, the supply of barefoot footwear seemed to grow like a weed (in a good way, of course!). And, to our surprise, some of these shoes were even produced here, on Portuguese soil. Ah, the turns the world takes…

It was at that moment that the light bulb went off and a brilliant opportunity appeared in front of these mothers: they decided to create NoShoes, a brand that not only values the health of our little ones' feet, but also takes sustainability at heart.

Mother playing with her child at the beach near the ocean, both barefoot

Children holding plants with soil in their hands

Child playing in a park while being watered by a watering can

WHO ARE WHE

A shared story

Sofia Veloso

Motherhood is a journey of discovery.

I experienced my first daughter's first year during lockdown, which for me was an opportunity to embrace motherhood at a slow, love-filled pace. It allowed me to observe each milestone in her development without the scrutiny of the outside world. When she started walking, I put conventional shoes on her for the first time and noticed an awkward gait, very different from the steps she took while barefoot. That was the moment I decided to do some research and discovered the barefoot world. At the time, the purchasing options in Portugal were limited, and that’s when I began dreaming of creating my own brand.

Each shoe is more than meets the eye: it’s an invitation for children to explore, grow freely and healthily, and simply be kids! Every pair of shoes we produce tells a story of love for childhood development.

Ana Athayde Campos

Development is wonderful.

As a mother of a little girl who wasn’t even walking yet, I began to realize there was this possibility of choosing different shoes that could have a positive impact on development. I joined Sofia in the search for barefoot shoes, and we quickly saw an opportunity to go further and create our own brand. With the goal of offering a fun, healthy option committed to sustainability, I embarked on this adventure.

I believe that every small step is a journey of discovery. And if each step is fun, healthy, and committed to sustainability, our children will have an even better world to explore.

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